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ONE OF THE MAIN INFORMATION THAT THE ANALYSIS OF HARD ROCK CAFE PROVIDES IS THAT 70% OF THEIR
CLIENTELE CONSISTS OF TOURISTS.
THEREFORE CHOOSING THE LOCATIONS FOR THEIR OPENINGS BECOMES CRUCIAL FOR DIECI TOO.
DIECI’S IDEAL “HABITATS” ARE CITIES CHARACTERIZED BY AN IMPORTANT FLOW OF TOURISTS. AND EQUALLY IMPORTANT ARE THE AREAS OF THE CITY IN WHICH DIECI IS LOCATED.
THESE ARE “TOURIST ORIENTED” AREAS.
THE PEDIGREE OF THE AREA IS NOT IMPORTANT, BUT RATHER THE FACT THAT IT HAS A STRONG TOURIST CONNOTATION.
THAT IS, IT MUST REPRESENT ONE OF THOSE “FIXED” CHOSEN DESTINATIONS FOR TOURISTS.
AND THIS, IN ADDITION TO THE PURELY COMMERCIAL ASPECT, REPRESENTS AN ABSOLUTE NOVELTY IN TERMS OF THE LOCATION IN WHICH A STRUCTURE OF THIS TYPE IS CREATED. INDEED, ALL THE EXISTING FOOTBALL-THEMED MUSEUMS ARE SET UP INSIDE STADIUMS OR HOWEVER IN PLACES THAT ARE “DIFFICULT” TO REACH, FAR FROM “TOURIST AREAS” AND IN PLACES THAT OBLIGE VISITORS TO GO THERE ON PURPOSE.
IT WOULD BE EQUALLY IMPORTANT TO INSERT DIECI IN CITIES DESIGNATED FOR MAJOR FOOTBALL EVENTS SUCH AS THE WORLD CUP, THE EUROPEAN CUP, THE AMERICA CUP…
BECAUSE IN THE CITIES THAT ARE HOSTING EVENTS OF THIS TYPE, FOR THE TWO PRECEDING YEARS AND FOR AT LEAST THE FOLLOWING YEAR, THERE ARE IMPORTANT MARKETING AND COMMUNICATION ACTIVITIES RELATED THE EVENT THAT ATTRACT AND SENSITIZE TOURISTS TO THIS THEME.
THE ORGANIZERS OF THE EVENT, AS WELL AS THE LOCAL POLITICIANS, MAY HAVE A STRONG INTEREST IN OPENING A PLACE LIKE DIECI.
IN ANY CITY WHERE DIECI IS INSERTED, IT CREATES ADDED VALUE, BECAUSE IT INCREASES THE NUMBER OF TOURISTS AND, CONSEQUENTLY, THE ECONOMIC WELL BEING OF THE HOST TERRITORY.
DIECI IS AN ATTRACTION THAT CREATES AN INDEPENDENT FLOW OF TOURISTS INTO THE AREA WHERE IT IS LOCATED.
THE OPENING OF THE ACTIVITY IS GOOD FOR THE ECONOMY OF THE WHOLE AREA AS IT FEEDS THE FLOW OF VISITS TO THE NEIGHBORHOOD, AS A FIXED DESTINATION FOR TOURISTS.

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