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PASSIONS FOR FOOTBALL AND FOR THE ITALIAN FOOD ARE UNDOUBTEDLY TWO DRIVING MOTORS OF THE ENTERTAINMENT ECONOMY GLOBALLY.
DIECI IS A SOPHISTICATED ITALIAN CUISINE WITH INFLUENCES OF “FUSION CUISINE” FROM AROUND THE WORLD.
BUT DIECI IS ALSO THE WORLD LARGEST COLLECTION OF FOOTBALL MEMORABILIA BELONGED TO THE GREATEST PLAYERS OF THE HISTORY.
BLENDED TOGETHER THEY CREATE A ONE-OF-A-KIND ENTERTAINMENT THAT WE CALL “FOODBALL ENTERTAINMENT”.

THE FOODBALL ENTERTAINMENT IS THE RESULT OF THE EXPERIENCES LIVED BY THE CONSUMER INSIDE DIECI.
A PLACE THAT COMBINES AN EXPERIENCE FOR THE PALATE, THROUGH AN ACCURATE AND HIGH-QUALITY CUISINE AND A VISUAL AN EMOTIONAL EXPERIENCE PROVIDED BY THE HISTORY OF FOOTBALL OF THE LAST 40 YEARS, TOLD BY THE JERSEYS AND THE BOOTS WORN BY THE GREATEST CONTEMPORARY FOOTBALL PLAYERS, THEIR TROPHIES, THEIR PICTURES AND THEIR STORIES.
A DOUBLE ENTERTAINMENT IN THE SAME PLACE.
EATING AT DIECI DOES NOT MEAN SIMPLY HAVING A MEAL.
LUNCH OR DINNER, WITH CAREFUL ATTENTION TO THE SMALLEST DETAILS, BOTH FOR THE SERVICES AND THE PRODUCTS OFFERED ARE IN FACT AN EXPERIENCE FOR THE PALATE TO WHICH IS ADDED A UNIQUE VISUAL EXPERIENCE.

DIECI IS ABOUT EATING ITALIAN FOOD, BUT IT’S NOT JUST ABOUT ITALIAN FOOD.

THAT “ITALIAN WAY” OF INDULGING AT THE TABLE IS THE RESULT OF THE EXTENT TO WHICH ITALIANS ENJOY EXCELLENT MEDITERRANEAN CUISINE COMBINED WITH THE ITALIAN FOOD AND THE WINE’S CULTURE AND HISTORY, THE EASY REPRODUCTION OF MANY DISHES OF POOR ORIGIN, ALONG WITH MANY POSITIVE INFLUENCES THAT ITALIAN CUISINE HAS GAINED FROM ABROAD OVER HISTORY.

ONE OF DIECI‘S MAIN GOAL IS TO DEMONSTRATE THAT HIGH-QUALITY PRODUCTS CAN BE MADE AVAILABLE TO EVERYONE: EASY TO FIND AND AT AFFORDABLE PRICES, BUT THAT’S NOT ALL. DIECI WANTS TO COMMUNICATE FACES, PRODUCTION METHODS AND STORIES OF PEOPLE AND COMPANIES THAT MAKE THE BEST ITALIAN HIGH-QUALITY FOOD AND WINE.

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DIECI’S COLLECTION IS THE WORLD LARGEST FOOTBALL MATCH WORN AND PLAYER’S PERSONAL OWNED MEMORABILIA COLLECTION IN THE WORLD, WITH MORE THAN 3,500 MATCH WORN SHIRTS, 1,500 MATCH WORN BOOTS, 200 PLAYER’S TROPHIES, FOOTBALL PROGRAMMES AND FOOTBALL TICKETS.

SUCCESS IS ALL ABOUT BEING THE FIRST.

AND IT MEANS ALSO BEING INNOVATIVE. AND…YES WE ARE.

THERE IS NO SIMILAR SOCCER-THEMED ENTERTAINMENT IN THE WORLD.

IT MEANS NO COMPETITORS AS WE ARE THE FIRST. IT COULD SOUND STRANGE CONSIDERING THE BIG APPEAL THAT THIS SPORT HAS ALL OVER THE PLANET.
DIECI OWNS THE WORLD LARGEST SOCCER MEMORABILIA COLLECTION AND IT HAS A TWENTY-YEAR EXPERIENCE IN HIGH-END ITALIAN RESTAURANT BUSINESS.
BOTH THINGS TOGETHER MAKE DIECI A GUARANTEED SUCCESS READY TO SPREAD ITS BUSINESS ALL OVER THE GLOBE.

RESTAURANT

DIECI’S CUISINE FINDS ITS ORIGINS IN THE ITALIAN TRADITION.

AND IT COULD NOT BE OTHERWISE, HAVING REGARDS TO THE ORIGINS OF OUR COMPANY; NOT SO MUCH FOR ITS GEOGRAPHIC ORIGIN, EVEN THOUGH THE LANGHE IS A “UNIQUE” TERRITORY IN THE GASTRONOMIC WORLD SCENE AND A UNESCO WORLD HERITAGE SITE, AS FOR THE DEDICATION TO STUDY, TO RESEARCH AND DEVELOPMENT THAT OUR COMPANY HAS SHOWN OVER THE PAST DECADE.

“DOLCE” BY IGINIO MASSARI

“DOLCE” IS AN ITALIAN PASTRY SHOP (PASTICCERIA ITALIANA) PART OF DIECI CARRYING AUTHENTIC ITALIAN PASTRIES, ITALIAN GELATO AND ITALIAN HOT DRINKS.

IT IS RAN BY IGINIO MASSARI, AN ITALIAN CONFECTIONER WHICH IS CONSIDERED THE BEST CONFECTIONER IN THE WORLD.

HE IS RECOGNIZED ALL OVER THE WORLD FOR HIS SUPERIOR TALENT, HIS STRICT PROFESSIONAL DISCIPLINE AND HIS DEDICATION.

HE IS ALSO APPRECIATED EVEN MORE FOR HIS CULTURE AND HONESTY. AWARDED BY THE GUIDE OF THE GAMBERO ROSSO FOR THE BEST ITALIAN PASTRY SHOP IN : 2011- 2012- 2013 – 2014 – 2015 AWARDED BY THE GAMBERO ROSSO GUIDE TO THE BEST BAKERY IN ITALY IN : 2011- 2012 – 2013 – 2015.

“SPACE 23” BY MARCO MATERAZZI

SPACE 23 IS A MULTI BRAND SPORT/SPORTSWEAR STORE CARRYING THE MOST EXCLUSIVE AND LIMITED EDITION COLLECTIONS IN THE WORLD, BELONGING TO THE ITALIAN FOOTBALL CHAMPION MARCO MATERAZZI.

SPACE 23 IS ACTUALLY OPEN IN MILAN, ROME, PERUGIA AND TURIN.

THE LAS VEGAS ISSUE WILL BE FOCUSED EXCLUSIVELY ON SOCCER, WITH EXCLUSIVE GEAR AND EXPERT PERSONNEL READY TO SUGGEST ANY KIND OF CUSTOMERS.

EXCLUSIVE SOCCER LEGENDS SIGNING EVENTS WILL BE CONSTANTLY SCHEDULED IN ORDER TO GUARANTEE AN HIGH IMPACT VISIBILITY.

CHALLENGE AREA

THE “CHALLENGE AREA” IS AN INTERACTIVE INSIDE/OUTSIDE AREA WHERE VISITORS CAN ENJOY DIFFERENT FOOTBALL FACILITIES LIKE VIDEOGAMES, TABLE FOOTBALL AND A FULL SIZE GOAL WHERE THEY CAN PRACTICE THEIR FOOTBALL SKILLS IN MANY DIFFERENT WAYS.

PART OF THE “CHALLENGE AREA” WILL BE A REGULAR STREET FOOTBALL FIELD WHERE VISITORS CAN CHALLENGE FRIENDS ON REGULARE MATCHES.

THIS FIELD WILL BE ALSO THE PLACE WHERE THE ANNUAL “LEGENDS GAME” WILL BE PLAYED ONCE A YEAR, A CHARITY FOOTBALL GAME PLAYED BY ALL-TIME FOOTBALL LEGENDS, ORGANIZED BY “DIECI FOUNDATION”.

HOME DELIVERY

YOU GOT AN HARD WORKING DAY? OR SIMPLY GOT LAZY? WE TAKE CARE OF YOUR FRESH ITALIAN MEAL

HOME CHEF          

FOR YOUR WORK OR YOUR PERSONAL EVENTS. THE BEST ITALIAN FOOD ON SITE. AND YES HE IS ITALIAN, SO GET READY TO SPEAK ITALIAN.

IL MERCATO          

COME AND PICK UP. THE BEST CHOICE OF PRODUCTS FROM ITALY.

APERITIVO ITALIANO

EVERYDAY THE AUTHENTIC “APERITIVO ITALIANO” TAKES PLACE ON OUR PATIO FROM 5PM. READY TO GO?

MEMORABILIA                  

YOU CAN BUY AND OWN EVERYTHING YOU SEE ON SITE. FROM MARADONA TO CRISTIANO RONALDO, THIS IS YOUR ONLY CHANCE TO OWN A PIECE OF FOOTBALL HISTORY.

MERCHANDISING          

FAR AWAY FROM USUAL MERCHANDISING. A FULL SET OF UNCONVENTIONAL ITEMS. COME AND DISCOVER THEM